Thought Leadership
Brands Need to Strike a Balance to Succeed in the Metaverse
May 17, 2022
See the article on AdAge.
New technologies, platforms and environments come and go. For brands to drive long term audience adoption, their experiences need to balance excitement for something new with markers of familiarity.
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“Brands need to understand that if they want their new experiences to attract a broad user base, they have to build on familiar behaviors and products.”
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