There is not enough diverse talent in creative industries, and Elephant set out to change that. For the past two years, we've been running a free Experience Design (XD) Academy for emerging BIPOC talent. In an age where brands are expected to have engaging experiences, individuals with XD fundamentals will have a foundation on which to grow successful careers. Over 9 weeks, our part-time virtual bootcamp provides those fundamentals. Students are put into multidisciplinary teams, where they work on assignments for real-life Elephant clients. This year, they worked on new ways to amplify the Malwarebytes brand. Read the Ad Age article to see their ideas.