There is not enough diverse talent in creative industries, and Elephant set out to change that. For the past two years, we've been running a free Experience Design (XD) Academy for emerging BIPOC talent. In an age where brands are expected to have engaging experiences, individuals with XD fundamentals will have a foundation on which to grow successful careers. Over 9 weeks, our part-time virtual bootcamp provides those fundamentals. Students are put into multidisciplinary teams, where they work on assignments for real-life Elephant clients. This year, they worked on new ways to amplify the Malwarebytes brand. Read the Ad Age article to see their ideas.
The ideas that emerged from the teams were amazing; grounded in research, they were creative, insightful, and beautifully story told.