BENJAMIN MOORE
2022
Benjamin Moore enlisted Elephant to help shoppers from online searching to real-world action in one seamless journey.
Challenge
The Benjamin Moore catalog has over 3,500 colors. While this is an asset for professionals, it can be overwhelming for consumers, leaving Benjamin Moore open to commoditization and price wars.
Opportunity
Transform Benjamin Moore from a traditional paint store into a digital-first brand with DTC at the core.
Idea
Meet Dot. An intuitive, interactive paint assistant who will help you go from inspiration to completion.
