BENJAMIN MOORE

Product

Benjamin Moore enlisted Elephant to help shoppers from online searching to real-world action in one seamless journey.

Challenge

The Benjamin Moore catalog has over 3,500 colors. While this is an asset for professionals, it can be overwhelming for consumers, leaving Benjamin Moore open to commoditization and price wars.

Opportunity

Transform Benjamin Moore from a traditional paint store into a digital-first brand with DTC at the core.

Idea

Meet Dot. An intuitive, interactive paint assistant who will help you go from inspiration to completion. Coming in 2022.

Release

Coming Late 2022