Peacock

Product

Elephant and Peacock partnered to create the ultimate entertainment platform, where users experience the best of streaming combined with the best of TV.

Challenge

Being last to market in the streaming wars in an already crowded market where users were suffering from subscription fatigue and decision paralysis, spending 10 minutes on average each day to find content to watch.

Opportunity

Create a differentiated viewing experience that highlights NBCU’s unique history and content spanning live events, movies, TV, breaking news, and linear channels.

Idea

The first streaming service that’s as easy as watching TV.

Results

$500 Million in upfront Ad spend committed

Subscribers to date

54M

Hours spent watching

1B