TWITCH
2018
How do you grow up without getting old? That was the challenge for Twitch and Elephant. We had to broaden what the brand stood for without alienating the core Gen Z audience.
Challenge
Twitch was growing rapidly, expanding beyond gaming into music, cooking, sports, and more. But the brand wasn’t evolving alongside the product.
Opportunity
Take the most iconic video game streaming brand and turn it into an iconic Internet brand.
Idea
Evolve the brand into a living, breathing example of the community.
