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Elephant, the IPG Creative Company has unveiled a new OOH campaign, “Grand Central Station Domination”, in the heart of New York City to draw the attention of commuters towards the new frontier of investing.


Elephant Creates OOH Grand Central Takeover Focussed on Crypto Investing

As a company that helps brands evolve through effective and innovative design, we’ve met with many clients recently to help them understand the new landscape of immersive technologies. As long-time partners of Apple’s, we’re naturally eager to discuss (and demo) 2024’s buzziest new headset, the Apple Vision Pro.

Apple Vision Pro: Tomorrow’s technology or today’s advantage?

Apple Vision Pro: Tomorrow’s technology or today’s advantage? Here’s why we think it’s both.

Elephant’s FX Networks CRM Toolkit won the internet over as it took home a 2024 Webby award — named Best Websites and Mobile Sites within the Entertainment & Culture category. Major kudos to the team involved in creating this award-winning work!

Elephant wins a Webby for its work on FX Networks

Jealous, cringe, proud… work pieces that make us feel stay with us longest. Discover what Chris May, our CCO, has to say about career changing moments, animation, and electronic music.

The Work That Made Me: Chris May

The French duo, famous for their innovative dance beats, have won six Grammys and the heart of Elephant GCD Michael Ashton. 

Michael Ashton’s Creative Hero: Daft Punk

Leaders from IPG (such as our very own Erica Riccobono), WPP, Publicis, Omnicom and Stagwell agencies explain how they’re working to diminish the strain of pitching on staff.

How Are Network Agencies Cutting the Human Cost of Pitching for New Business?

Cutting the Human Cost of New Business Pitching: Elephant’s Erica Riccobono weighs in.

An in-depth review of our Webby-nominated work for FX Networks, from how the concept originated to our learnings and takeaways, design process, and what influenced our technical choices.

FX Networks: Website Redesign. Palette for Shows to Shine

For their fifth annual Reel Women, Reel 360 chats with our very own leader, mentor and visionary Caroline Kirsh about balancing work and family, what keeps her up at night, Beyonce, and more. 

Reel Women: Elephant’s Caroline Kirsh

Congratulations to Chris! We cannot wait for him to bring his wealth of experience to our team and our clients.

Elephant Appoints Chris Hayes as Vice President, Product Design

As part of its series covering fellowship programs at agencies, Adweek talked to us about XD Academy, our creative boot camp designed to introduce BIPOC students to Elephant’s core service offerings such as design research, user experience, visual design, motion prototyping, storytelling and presentations, and career pathing.

The Rising Marketer’s Guide to Elephant’s XD Program

When the pandemic struck, like all other agencies, Elephant switched to remote work. And in the new way of working, we saw an opportunity. Ad Age interviewed Elephant President Cara DiNorcia about her first big initiative: uniting every office into “One Elephant.”

How Elephant’s Unified Team is Leading the Agency’s Next Evolution of Growth

Fun is in the air at Xfinity stores. Elephant designed five distinct games for customers to play, giving them a way to enjoy themselves while learning about Xfinity products. Each game is modeled on a familiar experience like Whac-A-Mole and highlights a specific Xfinity offering like digital security. Stop by one of the 150+ participating stores to see for yourself.

Xfinity Gamifies In-Person Shopping in over 150 Stores

Recently, Business Insider announced what we at Elephant already knew: Tess McGourty, our Strategy Director, is a rising star. Along with 34 others, she was honored as a future industry leader. Congratulations, Tess!

Meet the 35 Rising Stars of Madison Avenue

Yahoo! Finance highlights the launch of Elephant's work with Fulfillment Fund, which is timed to celebrate the college access organization's 45th anniversary.

Fulfillment Fund Unveils Rebrand by Elephant

A new era. One Elephant. Congratulations to Cara who will lead the next evolution of Elephant, and thank you Eric!

Elephant Promotes Cara DiNorcia to President and Elevates 6 Leaders

New technologies, platforms and environments come and go. For brands to drive long term audience adoption, their experiences need to balance excitement for something new with markers of familiarity.

Brands Need to Strike a Balance to Succeed in the Metaverse

Adweek spotlights Elephant's commitment to creativity with the promotion of Chris May as its first ever Chief Creative Officer. This comes after a successful stint as Executive Creative Director overseeing Elephant's West Coast offices.

Elephant Appoints Its First Ever Chief Creative Officer, Chris May

There is not enough diverse talent in creative industries, and Elephant set out to change that. For the past two years, we've been running a free Experience Design (XD) Academy for emerging BIPOC talent. In an age where brands are expected to have engaging experiences, individuals with XD fundamentals will have a foundation on which to grow successful careers. Over 9 weeks, our part-time virtual bootcamp provides those fundamentals. Students are put into multidisciplinary teams, where they work on assignments for real-life Elephant clients. This year, they worked on new ways to amplify the Malwarebytes brand. Read the Ad Age article to see their ideas.

How Elephant's XD Academy is Helping to Diversify the Industry

It’s Nice That was nice enough to write about Elephant’s new brand platform and design for All Star Code. They highlighted the motivation behind our partnership, as well as the inspiration for the tagline, “Hello World.”

Elephant Work — All Star Code

Elephant Borrows Cues from Code on New Identity for All Star Code

Using code to Empower                             

Using Code To Empower

Adweek wanted to know what agencies were doing to retain diverse talent. Spearheading Elephant’s Commitment to Change, CEO Eric Moore is instituting several programs specifically for employees of color. He told Adweek, “when someone feels like they are stagnating or there’s no path for them,” there will be retention issues. He added that Elephant is focused on creating a “culture of inclusivity” to identify diverse talent and their strengths and ensure they are advancing in their careers.

Elephant CEO Eric Moore on Retaining Diverse Talent

Since taking over new business last year, Erica has helped Elephant find and win 10 new clients, including Benjamin Moore, Mailchimp, and Tom Ford Beauty. We’ve been marveling at her hard work and talent for years, and we’re excited Insider is now doing the same

Group VP of New Business Erica Riccobono Named to Insider's 50 Rising Stars of Madison Avenue

This was AgencySpy's post marking our first birthday. One team, working on one client, out of one office. Since then we've grown, from capabilities to geographies to a world-class portfolio of clients. We're proud of our humble beginnings and how far we've come.